Digital Diving and Adventure Travel: X-ray Mag is Alexa’s Most Popular Publication (3)

What makes X-RAY MAG different?

X-Ray Magazine has been an innovation leader since its introdruction in January 2004, when it became the first digital-only dive and adventure travel publication. People said digital publishing wouldn’t work.

Today, X-Ray Magazine is Alexa’s best ranked scuba publication with more than 350 in-bound links. The Malta Tourism Authority gave them a press award in 2011.

X-Ray Magazine is produced 8 times per year. Each edition features worldclass writers, photographers and video producers. Distribution is global, available for free to everyone who has internet access.

Readership of X-Ray Magazine and it’s partner network, exceeds 1 million unique vistors per month, is an audience of active information seeking divers and adventure travellers.

They are relatively young, moderately affluent and comfortable online with a laptop, tablet or smartphone.

They live in every country of the world.

They seek exotic destinations, but want to protect the environment.

They want information quickly, but in-depth as well.

They like to see, and pictures and video. They like to shoot pictures and video with smartphones and post to social media sites.

They’ll listen to streaming audio, if it’s important to them.

If that describes your customer, or one you’d like to have, take a look at xray-mag.com/advertising. Advertising is reasonable, and flexible. Oh yes, we can provide geo-targeting, if you’re interested.

This is Ken English, reporting for Ocean Realm Media, Miami, Florida, an Xray Mag marketing partner.

With a variety of content and a clean widescreen format suitable for viewing on a monitor, HDTV or as a printout, X-Ray Mag has built and currently maintains a readership in excess of 100,000 people per issue.

In addition to their website – xray-mag.com – which presents current, timely information, they produce the award-winning magazine which features longer stories, more in-depth travel reports, equipment reviews, environment news, regular columns, video and links to advertisers and related organizations.

X-Ray Magazine (2)

This is the second in a series of promotional videos for Xray-mag.com. It’s 90 seconds with music.

X-Ray Magazine is produced 8 times per year. Each edition features worldclass writers, photographers and video producers. Distribution is global, available for free to everyone who has internet access.

Readership of X-Ray Magazine and it’s partner network, exceeds 1 million unique vistors per month, is an audience of active information seeking divers and adventure travellers.

They are relatively young, moderately affluent and comfortable online with a laptop, tablet or smartphone.

They live in every country of the world.

They seek exotic destinations, but want to protect the environment.

They want information quickly, but in-depth as well.

For advertising information, visit: XRAY-mag.com/advertising.

X-Ray Mag – The Most Popular Digital Diving Publication in the World (ALEXA 2012) (1)

This is the first in a series of videos promoting the leading digital diving and adventure sports magazine, X-Ray Mag – Xray-mag.com. It’s 60 seconds with music. The next one will be 90 seconds with music. The third one will be 90 seconds with music and a voice over.

It was produced by Ken English, using Sony Vegas Movie Studio 10 HD Platinum to edit. Then, YouTube to distribute.

Daytona Beach has a Story to Tell – This is Just Part of It!

In 1871, Mathias Day, Jr., a newspaper publisher from Mansfield, Ohio, purchased a 2000 acre tract of land on the west bank of the Halifax River. He built a hotel around which a town was built. Today, the area where the hotel once stood is known as the South Beach Street Historic District, which includes a downtown business core of restaurants and shops, the Halifax Historical Museum, the Volusia county courthouse and a baseball stadium named after Jackie Robinson who play there in 1941.

In 1872, Day lost title to his landvdue to financial trouble with his newspaper. In 1876, when residents decided to incorporate, they chose Daytona as the name.

In 1902, Daytona’s wide beach of smooth, compacted sand began to attract automobile and motorcycle races.

On March 8, 1936, the first stock car race was held on the Daytona Beach Road Course.

In 1959, William France Sr. and NASCAR opened the Daytona International Speedway.

Although automobiles are still permitted on some areas of the beach, the maximum speed is 10 mph.

Today, the Daytona Beach area is an internationally recognized travel destination, attracting more than 8 million visitors each year, including 200,000 NASCAR fans for the Daytona 500 in February and upwards of 500,000 motorcyle enthusiasts for the annual 10 Day Bike Week in March.

For more information, visit http://DaytonaBeach.com.

Video produced by Ken English, http://mediamojoguy.com, using Animoto and Sony Vegas Movie Studio HD-10 Platinum, with royalty-free music and an edited audio track.

Looking for some help?

I just read an excellent blog post on Copyblogger, a site I subscribe to. There are a number of excellent posts on the site, but I don’t read all of them. Sometimes the email, and the internet, is overwhelming, isn’t it?

Anyway, this particular article by Marcia Hoeck entitled, Who the Hell Do You Think You Are?, caused me to reflect on my own particular insecurity. The message deals with “entrepreneurial-courage.” It’s focus is on the basic human condition of not wanting to have people laugh at you, or question your ability. So, we don’t take action. We don’t do things that call attention to ourselves. We “hide in the shadows,” living lives of quite desperation – a line from a Pink Floyd song.

In the past few years, I’ve learned how to convert digital images to video for YouTube using Animoto. I’ve learned how to use Sony Vegas Movie Studio to edit video from a camcorder. I’ve learned how to produce internet radio using BlogTalkRadio.

I know how to use popular social media platforms like Twitter, Facebook, Pinterest and YouTube. But I’m not an expert in any of them, so I tend to feel unqualified to teach, or coach or help someone who doesn’t know how to do those things.

I tend forget there was a time, not long ago, I didn’t know how to do any of the above tasks, and desperately sought help from someone who did. Until I learned how valuable Google and YouTube are for “how to” information, I was frustrated and disappointed with my own lack of progress.

Now that I understand a few of the options, I realize I can be helpful to someone who needs some guidance.

My friend Ray Pelletier Sr., a motivational speaker who died in 2005, used to say he thought of himself as a tugboat, leading the ships thru a channel and out to open water. At that point, he said, “I’d let them go and they were responsible for making it to the next port.”

Marcia uses an analogy of a lighthouse on a stormy night.

Both work for me.

We all have skills that someone else would like to learn. Are we willing to teach them? Or, are you like the fellow I met at a foreign trade luncheon in the early 90s. He was a customs broker. I was the executive director of the Miami Foreign Trade Association. There were no training programs at that time for young people who might like to get into international trade. In fact, it was true then, as it is now, when you say Trade School in the United States, people think of carpenters, plumbers and electricians, not customs brokers and freight forwarders. Anyway, when I told the guy at the luncheon I wanted to create a foreign trade school to teach high school students how to be a customs broker and asked if he would help, he looked at me as said, “Why would I want to create competition?”

I thought, then, as I do now, that was a narrow-minded position which limits the opportunities of students and lessens the quality of our workforce.

Well, I don’t think teaching someone how to produce an intenet radio program, use social media or create a video from digital images, is going to create competition for me. It would, in fact, make me learn more to stay ahead of the students.

So, If you’d like to know more about online marketing with audio, video and social media, let me know: DaytonaBeachVideoMarketing@gmail.com.

If you’d like to listen to an internet radio program about social media, check out: BlogTalkRadio.com/SchoolofSocialMarketing. Dr. Ron Capps, aka the Nicheprof, and I do the show every Sunday @ 12:30 PM ET. It’s the longest running social media show on iTunes. We’ve done more than 200 episodes since August 2008. If you’d like to learn more, check out his current promotion: lenq.me/65thbdb. It’s a collection of social media information products, available until September 1st, 2012.