The fourth Friday of each month is now known as Riverfront Friday. It began on 26 April 2014 with a performance of a local rock band called Up2it, and an outdoor movie – Hunger Games: To Catch Fire sponsored by Daytona Cinematique.
The event is organized by the Daytona Downtown Development Authority, and supported by sponsors. For more information, visit RiverfrontShopsofDaytona.com.