Digital Diving and Adventure Travel: X-ray Mag is Alexa’s Most Popular Publication (3)

What makes X-RAY MAG different?

X-Ray Magazine has been an innovation leader since its introdruction in January 2004, when it became the first digital-only dive and adventure travel publication. People said digital publishing wouldn’t work.

Today, X-Ray Magazine is Alexa’s best ranked scuba publication with more than 350 in-bound links. The Malta Tourism Authority gave them a press award in 2011.

X-Ray Magazine is produced 8 times per year. Each edition features worldclass writers, photographers and video producers. Distribution is global, available for free to everyone who has internet access.

Readership of X-Ray Magazine and it’s partner network, exceeds 1 million unique vistors per month, is an audience of active information seeking divers and adventure travellers.

They are relatively young, moderately affluent and comfortable online with a laptop, tablet or smartphone.

They live in every country of the world.

They seek exotic destinations, but want to protect the environment.

They want information quickly, but in-depth as well.

They like to see, and pictures and video. They like to shoot pictures and video with smartphones and post to social media sites.

They’ll listen to streaming audio, if it’s important to them.

If that describes your customer, or one you’d like to have, take a look at Advertising is reasonable, and flexible. Oh yes, we can provide geo-targeting, if you’re interested.

This is Ken English, reporting for Ocean Realm Media, Miami, Florida, an Xray Mag marketing partner.

With a variety of content and a clean widescreen format suitable for viewing on a monitor, HDTV or as a printout, X-Ray Mag has built and currently maintains a readership in excess of 100,000 people per issue.

In addition to their website – – which presents current, timely information, they produce the award-winning magazine which features longer stories, more in-depth travel reports, equipment reviews, environment news, regular columns, video and links to advertisers and related organizations.

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